chex cereal, originally uploaded by rachellake.
despite the growing numbers of people diagnosed with celiac disease or gluten sensitivity (estimates are approximately 1 in 100 people although this ratio is growing), gluten free alternatives are still hard to find in the conventional marketplace. over the years I have wished that gluten free options were more readily available at non-specialty stores for convenience and price. gluten free products like bread, pizza and crackers are typically three times as expensive as regular products.
gradually though, I have seen more wide spread availability of gluten free products, albeit in a limited selection, at least for now. finding gluten free in most grocery store chains can still feel as though you are looking for a needle in a haystack. it is so helpful when grocery stores such as Choices Market take the time to develop a gluten free product listing brochure to help guide you through the store (I still wish for whole gluten free sections).
one example of where conventional has gone gluten free is with one of the biggest food manufacturers, General Mills. the company recently launched a gluten free product line, which I find very interesting. the gluten free reality is catching on. gluten free products from General Mills include Betty Crocker cookie and cake mixes and the Big G Chex cereal (comes in six flavours including Rice Chex and Honey Nut Chex). Rohan Thakur, the Chex cereal marketing manager recently stated “this is a revolutionary step forward for consumers who want easy and affordable access to gluten-free food options.” and I couldn’t agree more.
barley malt flour, the gluten containing ingredient, has been substituted with molasses to make the cereal line all gluten free!
I am currently trying to find out where these products are available in vancouver, so check back soon for updates. and, if you have seen these products anywhere, please let us know! Robyn.
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2 comments:
I'll keep my eyes open. I had no idea! I know that my Save-On has more and more GF products, albeit interspersed with other products, as you noted. For someone who doesn't shop for GF items for necessity, I hadn't actually thot of how much better it would be to have a separate section!
I checked my Save-On Grocery Store today and did not see them. Meant to ask if they would carry them. Interestingly enough for me, I find myself looking at labels over and over again now...for everything. Like bread today....I thought...well, we still don't have results back for the son so lets see if I can try one or two products GF just in case we are headed that way. So I looked at breads....NADA! Wheat free....not GF. NOT MADE WITH FLOUR....but made with wheat gluten. Sigh...how do you ladies do it?!! I rounded the grocery aisle to the Health Foods section....iyeeeee.....the 'flours' - rice, almond etc. etc. were out of this world in price! Oh, and I checked for granola bars...no GF. Hmmm...makes one really want to make everything from scratch and buy in bulk stores....
Back to the internet to search out recipes. I'll be interested in some of your recipes when you begin to post them....Christmas goodies anyone?!! :p Also...waiting for your review of yesterday...so very exciting.
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